Wandavision

“VERY cool goodie package” - Brian Michael Bendis

To celebrate the debut of WandaVision, Marvel Studios’ first live-action TV series, IHC conceptualized a custom at-home viewing kit.

Launched at the height of the COVID pandemic, WandaVision was the unintentionally perfect show for Marvel Studios to launch their new wave of content on Disney+ with. Celebrating the history of TV, the series struck a cord for an at-home viewing audience stuck indoors.

Inspired by the show, we pitched a vintage TV dinner themed mailer, reminiscent of the classic sitcom era in which this story takes place. The goal was to give audiences the most premium at-home experience watching the series debut.

Featuring a branded TV tray, TV Guide notebook, pint glass, reusable utensils and coasters, the special box contained everything one would need to watch the mysterious show safely at home / in period-correct style.

The campaign

Executed directly by the studio, Disney+ shipped out over 1,400 kits to talent, influencers and key press through a partnership with Postmates. Fans also had a chance to get in on the action with a social media contest that gave them a chance to score a box as well. The campaign garnered press accolades from Deadline and generated massive buzz from key cultural tastemakers.

Led by unboxing videos featuring Paul Betany (Vision), press and influencers were ecstatic to receive the gift boxes. Disney incorporated the campaign into their overarching global marketing plan, which resulted in 2.14 billion impressions.

“VERY cool goodie package” - Brian Michael Bendis

To celebrate the debut of WandaVision, Marvel Studios’ first live-action TV series, IHC conceptualized a custom at-home viewing kit.

The campaign

ALL WORK

Marvel Studios

MARVEL STUDIOS

MGM Amazon Studios

PEACOCK • BLUMHOUSE

Doodles

SPOTIFY • INTERSCOPE