Wandavision

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Wandavision

Disney, Marvel Studios

1,400

Kits

2.14B

Total Impressions

SCROLL

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“VERY cool goodie package” - Brian Michael Bendis

To celebrate the debut of Marvel Studios’ first live-action series, IHC conceptualized a custom at-home viewing kit.

WandaVision was the perfect show for Marvel Studios to launch their new wave of content on Disney+. Celebrating the history of TV, the series struck a cord for an at-home viewing audience stuck indoors.

Inspired by the show, we pitched a vintage TV dinner themed mailer, reminiscent of the classic sitcom era in which this story takes place. The goal was to give audiences the most premium at-home experience watching the series debut.

The campaign

Disney+ shipped out over 1,400 kits to talent, influencers, and press through a Postmates partnership. A social media contest gave fans a chance to score a box as well. The campaign garnered press from Deadline and generated massive buzz among key cultural tastemakers.

Led by unboxing videos featuring Paul Betany (Vision), press and influencers were ecstatic to receive the gift boxes. Disney incorporated the campaign into their overarching global marketing plan.