Coming off the success of our stunt in San Diego, we spearheaded an exclusive advanced screening event the week after in New York City for tastemakers and cultural influencers. 

We transformed the AMC in Lioncoln Square into an apocalyptic casino reminiscent of Sweet Tooth’s lair the audience would soon see on the big screen. Upon arrival, guests were greeted by Sweet Tooth’s ice cream truck, set among more apocalyptic decor and set pieces, which served as a must-have photo backdrop even in the rain. 

Inside, a first look of the actual costumes of each character were on display in the lobby, where guests could also grab refreshments before heading upstairs to a branded backdrop for a professional portrait.