Taking inspiration from the viral “Spooky Scary Skeletons” TikTok trend with an 80’s twist, we turned The Hollywood Castle into the ultimate Halloween party with ghostly decor, photo moments at every turn, live performances and of course skeletons galore. Each consumer touchpoint, from invites to the RSVP website to signage and takeaways, were designed on-theme. We also brought Lyft onboard as principal sponsor to provide free rides to and from the party for all attendees.

Each room had a dedicated theme that related to top trends on the platform, and informed the decor and interactivity within each space. Area 51, Clown Town, Distortion Zone and Zombie VSCO girl were all featured rooms while the entire property was converted into a thrilling Halloween environment accented with projection mapping and billowing fog. Guests were also treated to live performances from Supa Dupa Humble, Sueco the Child, Stunna Girl, Jasiah, and YBN Nahmir.