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TikTok tapped IHC to conceptualize and translate a growing digital community into a dynamic, engaging, can’t-miss Halloween Party for their Creator community. The event featured some of TikTok’s biggest Creators including Baby Ariel, Cameron Dallas and Jacob Sartorius.
Taking inspiration from the viral “Spooky Scary Skeletons” TikTok trend with an 80’s twist, we turned The Hollywood Castle into the ultimate Halloween party with ghostly decor, photo moments, live performances, and skeletons galore. We also brought Lyft onboard as principal sponsor to provide free rides to and from the party for all attendees.










Each room had a dedicated theme relating to top TikTok trends which informed the decor and interactivity within each space. Featured rooms included Area 51, Clown Town, Distortion Zone, and Zombie VSCO Girl. The entire property was converted into a thrilling Halloween environment accented with projection mapping and billowing fog. Guests were treated to live performances from Supa Dupa Humble, Sueco the Child, Stunna Girl, Jasiah, and YBN Nahmir.





