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IHC conceptualized and built a 4D Lightning Mountain photo experience as a recreation of the epic teaser poster. To pull it off, we used in-world props, a 15-foot LED screen with original animations, and custom Snapchat filter technology that was activated by raising Thor's mighty weapons Mjölnir or Stormbreaker. The results? Yeilding the power of the Gods and a fantastic time for fans of all ages!
The experience was produced exclusively for Straw Hat Goofy’s influencer screening event ahead of opening weekend. IHC also helped curate the guest list for the screening to bring in an impactful audience.
IHC utilized partners Tommy B, Vandivision and ASOAE to bring a three-part photo experience for Thor fans to life! Using assets from the film to create original animation for the backdrop and the lighting, they were also made into a custom Snapchat filter developed exclusively for the booth.
Then, fans stepped up to hand sculpted and painted triple-stacked mountain peak build that transported them into the peaks of Asgard!
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Once fans stepped into the booth and raised their arm with their hammer of choice, the results were incredible, placing them inside the movie poster and putting the power of the God of Thunder in the palms of their hands. IHC also curated a large portion of the influencer attendees with guests such as Totally Enormous Extinct Dinosaurs, Gary Baseman, Gabby Maiden and Sam Richardson all participating.
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