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The Report

Amazon Studios

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‍“Jon Hamm stopped by!” - An excited Team IHC

AMAZON STUDIOS TAPPED IHC TO CREATE jenny holzer ROAMING TRUCKS to promote THEIR POLITICAL DRAMA 'THE REPORT.'

To excite audiences for The Report, Amazon Studios executed a national stunt, wrapping major newspapers across the country in a redacted front page. The same day the papers hit newsstands, IHC kicked off a 5-day roaming truck installation featuring quotes from the movie animated by renowned artist Jenny Holzer.

Targeting audiences engaged in culture, film and politics, we routed our trucks across LA to make surprise appearances at events including a Bernie Sanders rally, the MOCA record fair, Dillon Francis’s concert, and AFI Fest.

THE Fleet

A fleet of Holzer-styled trucks, equipped with giant LED screens, featured text inspired from the film’s script, such as “Fear and shame don’t make for better policy decisions” and “Who is going to clean it up?”

The eye-catching stunt was featured in Ad Age, Ad Week, In Touch, Life & Style, Art Net, and more, Some VIP visitors included Jon Hamm, Scott Z Burns, Daniel J Jones and Carl Bernstein.