To excite audiences for The Report, Amazon Studios executed a national stunt, wrapping major newspapers across the country in a redacted front page. The same day the papers hit newsstands, IHC kicked off a 5-day roaming truck installation featuring quotes from the movie animated by renowned artist Jenny Holzer.

Targeting audiences engaged in culture, film and politics, we routed our 2 trucks across LA to make surprise appearances at events including a Bernie Sanders rally, the MOCA record fair, Dillon Francis’s concert and AFI Fest. Staff handed out branded shirts and buttons designed and printed in-house, and our content teams documented the whole stunt to enhance impact and reach.