IHC produced the Oczy Mlody record release party for The Flaming Lips, which doubled as Wayne Coyne’s birthday party.

The special event was part of Beats By Dre’s series ‘Beats Presents’, which created experiential happenings around new album releases. Taking place at Mack Sennett Studios in Los Angeles, IHC worked directly with the band to create an experience that encapsulated their latest record. The audience entered the colorfully lit building through a rainbow pathway that set the course through the space.

Party Details

Once inside, guests were invited to experience the plushy moped themed animated photo booth, a black light marble body painting station, a positive torture bondage chamber complete with dominatrix, the Beats by Dre listening lounge or to dance in front of the 16ft tall DJ castle and multiple unicorns all custom-made exclusively for the event. To top it off, The Flaming Lips themselves provided all of their stage props to fill out the room.

Party, Party, Party

IHC’s roles included overseeing all production of the event, leading all creative, local marketing efforts and VIP invites. In a true collaboration between talent, agency and brand the one-of-a-kind party featured all the magic and spectacle of a Flaming Lips live show, but brought to life for fans to fully immerse themselves in. Celebrity attendees included Miley Cyrus, Liam Hemsworth, Elijah Wood, Moby, Shepard Fairey and many more along with a DJ sets from Pennywild and the Flaming Lips themselves.

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