We identified a court in East Harlem that had previously applied and been denied for Federal funding. Sitting in a nearly unplayable state for over 15 years, we oversaw a full refurbishment of the court from the ground up, beginning with a fresh coat of asphalt. The iconic local graffiti artist CRASH designed a colorful mural honoring the legacy of both the Looney Tunes characters and the vibrancy of the Harlem neighborhood. New backboards and nets were also installed throughout the park.

To celebrate the efforts and engage both Space Jam and life-long basketball fans, we hosted a Block Party tailored to families and community members of all ages. The festivities opened with a press briefing featuring Manhattan Deputy Borough President Matthew Washington and Space Jam Director Malcolm D. Lee, leading into a weekend of basketball tutorials and dunk tricks led by former Harlem Globetrotters, art and music programming — not to mention tons of special giveaways and lots of surprises.

IHC also provided creative ideation, influencer outreach and attendance support to the one-night only exclusive Six Flags VIP Night in July of 2021, which proved to arguably be the most coveted invite of the summer. Attended by the cast, IHC dug deep into our rolodex and invited over 800+ celebrity and influencer guests for an evening of endless rides, fun, tunes and Tunes. IHC guests include Trent Reznor, Thundercat, HAIM, Phoebe Bridgers, Flying Lotus, Addison Rae, G-Eazy, Kesha to name a few!

IHC amplified the Space Jam experience on the West Coast, bringing the courts to the Warner Bros.’ Xbox Plaza Activations for the world premiere. By bringing out a full squad of Venice Ballers with deep Harlem Globetrotter ties, our crew brought high-flying action to the Space Jam court and further excited guests with surprise giveaways in reward for participating.

The Divas & Drummers of Compton upped the ante with their performances on the stage and down the purple carpet to open the premiere, providing a can’t-miss moment for press and guests.