We transformed the Lodge inside and out using dramatic lighting, soundscapes, themed furniture and decor, and various creepy, eerie details for guests to uncover. The Lodge’s Library was transformed into the Blumhouse Bar, serving as a place to hang and a celebration of the Blumhouse fan, featuring iconic props and decor from the key films and a space for guests to preview the upcoming horror game Fear The Spotlight. The Teacup Lounge was decked out as a dark salon, taking guests inside the world of the new thriller series, while also providing complimentary snacks and drinks and a relaxing reprieve from the more high traffic areas.

All guest rooms were decorated in accordance to their selected scares, priming them for their spooks to come. Each room included an informational packet with welcome note and individual itinerary, as well as instructions on how to access all content streaming on Peacock available on their TVs.

Guests were pulled in-world from the moment they arrived. Avery, their conci-scare-ge, greeted all at check-in and remained omnipresent throughout the two-day stay. The Averys, along other characters from the scare experiences, floated around the common spaces playing host, making ‘friends’, or adding to the eerie atmosphere and immersive experience throughout the duration of their stay.Members of the press, talent and other VIPs received the very first taste of Overnightmare, featuring a white-glove approach to drive engagement, sentiment, and post-event coverage.

In addition to a 2-night stay at The Lodge and personalized scare experiences, guests also enjoyed dinners and breakfasts, welcome kits (personalized itinerary based on scare choice, branded hoodie, complimentary snacks & water), and access to The Blumhouse Bar and Teacup Hospitality Lounge.The first night of each guests’ stay, they watched a special screening of Blumhouse’s Speak No Evil; the second night, the first two episodes of Peacock’s Original Teacup were screened while refreshments (popcorn, candy, water) were available to all guests.

We designed four distinct scare experiences themed around key Blumhouse films Insidious, The Purge, Freaky and Happy Death Day; showcasing the lore and giving power to our guests to dictate the level of horror they would experience during their stay. 

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