Replicating the same bait and switch the film employs, IHC developed a 3-act narrative that played out across Colonial St (best known as Wisteria Lane), presenting both new scenarios and key movie scenes being shown from a different perspective.

Alongside our masterful partners Just Fix It Productions and 87NORTH (John Wick movies, Hobbs & Shaw, Atomic Blonde), scripting, audio, casting, wardrobe and numerous fight sequences were all created from scratch to bring the event to life.

Our set was transformed into a living, breathing neighborhood through cinematic lighting, props, and dramatic fog. The scene broke down into utter chaos and put our influencer guests face-to-face with a series of stunning choreographed action sequences, all coordinated to play out in a perfectly timed order.

The story narrative was pieced together from film audio and played through FM radio during the show, sync’d to the action through live showcalling. Due to COVID restrictions, all audio played inside guests’ cars.

Beyond the action, the scene was brought to life through a 25-person cast who filled out the neighborhood and kept the story (and vehicles) moving forward, all in-character.

We oversaw every aspect of the production to ensure a seamless experience, from entry to the enjoyment of the screening. We crafted Nextdoor-inspired invitations, neighborhood watch signs to guide traffic and custom kitty cat charm bracelets (an integral piece to the film’s pivotal scene) as gifts to all attendees.

From a car-friendly photo moment from Tommy B to custom branding to booking DJ Ana Calderon, our team blended a multi-layered activation into one huge promotional weekend making sure that the drive-in screening had the same impact as the stunt itself.

IHC also invited top-tier talent and cultural influencers to attend, including Billie Eilish, Hannibal Buress, Viktoria Modesta and many more, to ensure additional social coverage.

Between days of the activation, we took the opportunity to also host press to create personal content. Teaming with the lead stunt actors, three different influencers got in on the action themselves with a personal training session and then a reenactment of a pivotal scene from the film.

Each left feeling like an action hero themselves and had the content to back it up. Our team documented their process and then provided them with edited videos to post.