NIGO: I Know NIGO

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Nigo: I Know Nigo

Spotify

PRESS HITS

4.5B+

PRESS IMPRESSIONS

217

TOTAL GUESTS

117M+

SOCIAL REACH

SCROLL

774048908?h=c625cde5d8

BACK

“I COULDN’T HAVE IMAGINED A BETTER WAY TO CELEBRATE THE RELEASE WITH SPOTIFY, PHARRELL, PUSHA T, AND BIGGEST FANS. WE HAD AN EPIC TIME!” - Nigo

WE PRODUCED A TRUE-TO-FORM FAMILY REUNION TO CELEBRATE THE RELEASE OF NIGO’S DEBUT HIP-HOP ALBUM.

IHC partnered with Spotify's RapCaviar to create an intimate cookout at famed interior designer Kelly Wearstler’s historic 12,000 sqft 1920s Beverly Hills estate for NIGO's return to music.

We complimented Art Luna’s landscaping with Nigo’s iconic duck adornments, including topiaries throughout the boxwood gardens and life-size cutouts representing his music collaborators over the pool house foyer. All built around a custom stage that featured performances from Pharrel, Pusha T, and Nigo himself, resulting in a feature from Billboard.

INSIDE THE PARTY

In lieu of a traditional “step and repeat,” our entrance hero moment served as the must-have photo from the evening. Four custom sculpted topiary shrubs, each in an album colorway, representing the evening performers, framed our hero album branding.

A specialty-built astroturf stage with wood paneled stereo speakers and an embossed logo on the front, complete with ducks on the speakers and above the pool house provided the perfect spot for Nigo, Pharrell, and Pusha-T to perform select tracks off the album.

BACKYARD ACTIVITIES

Guests enjoyed ping-pong and created their own melodies on a giant piano mat in the front foyer. We placed subtle touches of branding amongst the games and seating areas where fans could even leave a note for NIGO expressing his influence in their lives.

The afternoon’s cuisine was provided by New York legends Ghetto Gastro who brought their famed chicken and matcha waffles, along with an elevated caviar pairing within Nigo’s pool house. Los Angeles pizzeria, LaSorted's, provided handmade pizza and fries.

IN THE CLOUDS

In a nod to the cult favorite Tom’s One Hour Photo, a custom branded photo booth provided guests with studio-style portraits. Set against a sky backdrop to match the reunion vibe and album art, guests received a physical 4×6 print and a digital copy that featured branded watermarks for an on-theme takeaway. Produced by Tommy B, the photo moment was a huge hit generating over 400 pictures during the event.