The pre-reception kicked off the evening with entertainment and content opportunities, including a surprise and delight performance by African drummer Jason B. Lucas and a lively set from Afrobeats DJ Red Corvette. 

Guests could pose for a themed photo opp with the film’s title treatment and a scenic backdrop that combined florals, greenery and beautiful red draping. Guests enjoyed passed appetizers, as well as custom cocktails and mocktails named after key film scenes and themes.

A cohesive narrative guided guests from the moment they arrived for check-in at the Beverly Hills Hilton. Fans boarded open-air shuttles to the property, where our tour guides (dressed in custom designed and handmade boilersuit uniforms) led attendees through 4 core areas over 45 minutes. Fans had the opportunity to literally follow in Billie’s footsteps and experience the album exactly as she intended it – and as she demonstrated at the party the night before.

BAs were trained to be ‘in-world’ as staff of the estate, each hosting a section with talking points related to the album. Attendees were able to ask questions to have a fuller sense of immersion and discover areas creatively directed by Billie herself.

Spotify Enhanced Albums, a first for the brand, were brought to life through dedicated areas within the experience: Billie’s Suite, represented in-app Billie Mode (ex: a vanity with personal polaroids; custom content on vintage TV screens), the Fountain to represent Lyric Mode (ex: vinyl art lyrics and a custom pool menu), and the Garden Bar to represent Fan Mode (ex: fan wishes to Billie hung on a tree).

Each area had design details that related to every song on the new album for attendees to find. Provided a brochure upon entry, guests had a blast exploring the serene landscape while getting an early listen to the record. Those lucky enough to be there on the final day were even treated to sky writing in the air saying “Happier Than Ever”!