In 2016, IHC launched an annual charity event and auction that brought together LA’s most impactful music curators, influencers, and businesses. Inspired by our roots as promoters, the core of the idea came from a desire for community. As the homeless crisis in LA evolved, demanding more action and awareness, we partnered with Brownies & Lemonade, Shrek Rave, Club 90s, Hack The Planet, Heav3n, and more to bring community and raise money for our city.

Each event sported secret guests and big name talent curated by each partner. Past highlights include Diplo, Bonobo, TOKiMONSTA, Gangsta Boo, Flosstradamus, Boys Noize, Ducky, Valentino Khan, JPEGMAFIA, Party Favor, Zedd, TEED, Mija, FLOSSTRADAMUS, and many, many more.

We rallied our music community to create a “demented holiday-themed Disneyland” fully taking over the venue with decorations and experiential moments, including a Death Metal Santa booth.

In 2019, LAGB expanded to include a kick-off party at the new Soho Warehouse in the Arts District hosted by Zachary Drucker. We featured DJ Ana Calderon and Chris Holmes, comedy from Nina Tarr, Sarah Squirm, Jak Knight, and Brandon Wardell, with live performances from Moses Sumney, Devendra Banhart, Machinedrum, and Nosaj Thing. The evening also included speakers from both My Friend’s Place and Downtown Women’s Center.

The live events were complemented by an online auction featuring coveted items donated from celebrities and beloved local brands, including Billie Eilish, LA Dodgers, Shepard Fairey & OBEY, Diplo, Seth Rogen & Evan Goldberg, Poppy, Grumpy Cat, Lil Miquela, Tenacious D, Eric Andre, SIMONE, Ableton, The Ace Hotel, Mr. Pickles, and many more.

Due to COVID restrictions in 2020, we transformed the annual party into a 24-Hour Global Virtual Telethon that brought together LA talent in new way. Inside Death Metal Santa’s Castle, our live hosts led us through a full day of DJ sets, live performances, surprise special guests, exclusive giveaways, and a Twitch charity sweepstakes. 100% of all donations went to our charity partners SchoolHouse Connection, Downtown Women’s Center, and My Friend’s Place.

Our animated cast of characters, including Death Metal Santa, the hijinks-filled McCreeper, a pair of miserable elves and more, came to life in our custom built dark North Pole. 10 pre-made segments were rolled out throughout the livestream, adding a narrative arc to the event. We also created a fleet of videos featuring our characters that were revealed in the weeks leading up to the event.

In lieu of an in-person auction, we hosted a digital charity sweepstakes on the fundraising platform Fandiem that offered fans the ability to donate to win a slew of curated prizes from big-name talent and the best of LA brands. From a custom leather Zedd x BMW jacket, to a signed Pearl Jam concert poster, a curated merch package from Ariana Grande, a chance to play FIFA19 vs. Quinn XCII, and many more there was something exciting for everyone.

After a brief hiatus, IHC re-launched LA Gives Back in partnership with promoters BROWNIES AND LEMONADE, SHREK RAVE, HEAV3N, ELECTRIC FEELS, CLUB 90S, HACK THE PLANET and RESTLESS NITES. This was a special year with a secret lineup, a confirmed mega headliner, and some of LA’s best promoters curating the stage. We raised over $50k with 100% of the proceeds donated to charity!

LA Gives Back has a legacy of iconic posters, each with art from Luke McGarry. Featuring the LAGB mascot Death Metal Santa in poses inspired by movie sequels, the images showcase the dynamics of the event powerfully. Additional posters have also been created by Matthew Goldmand and IHC founder, Franki Chan.