To excite audiences around the theatrical release and reinforce the spirit of adventure that is the foundation of Indy’s legacy, Disney enlisted us to identify and engage with diverse creators to make original content that was strategically rolled out online over the course of two weeks.

In addition to social listening and tracking, we managed messaging, language, and overall rollout schedule. Fans of each account were highly enthusiastic and interactive with the content, motivating a new generation to go see the film.