INDIANA JONES INFLUENCER CAMPAIGN

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Indiana Jones and the Dial of Destiny

Disney

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“Never watched one Indiana Jones movie but I’ll start the bingeing now!” - Dieggz

IHC FOUND CREATORS TO DEVELOP ORIGINAL CONTENT AND PROMOTE THE RELEASE OF INDIANA JONES AND THE DIAL OF DESTINY.

To excite audiences around the theatrical release and reinforce the spirit of adventure that is the foundation of Indy’s legacy, Disney enlisted us to identify and engage with diverse creators to make original content that was strategically rolled out online over the course of two weeks.

In addition to social listening and tracking, we managed messaging, language, and overall rollout schedule. Fans of each account were highly enthusiastic and interactive with the content, motivating a new generation to go see the film.

CREATOR CONTENT

Leaning into fashion, comedy, challenge and lifestyle influencers, we prompted creators to turn everyday moments into something wondrous using the soundtrack synonymous with adventure. IHC worked alongside @GoldenChilaQuil, @Areyoukidding.tv, @MagicwithMeg, and @Melizzablack to develop authentic content and engage a new generation of potential fans.