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Dressed to the nines “IHC style,” guests gathered while a cascade of talent shared the limelight, all exploring the annals of IHC’s past through interactive installations, photo and art displays, experiential art, and branded photo moments.
All were encouraged to dress in “IHC Chic” and show off their flashy fits while entering the party; inspired from our curated moodboard shared within the invite. A marquee and branded signage decorated the venue’s front. The iconic Heartschallenger truck, decked out in Swarovski crystals, made a rare appearance, greeting arrivals with a sparkling backdrop and goodies.
The interior decor was inspired by our bold brand colors, drenching the space in colored lights, velvet curtains and bespoke furniture. The front lobby boasted multiple photo moments, including a Media Pollution installation showcasing a video montage of IHC’s greatest hits.
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Comedian Reggie Watts kicked off the night center stage as the evening’s host. The evening continued with various music, talent and surprise guests including DJ Suga Shay, Chela, Nation of Language, Fcukers, The Dare and surprise guest Boys Noize. In a climactic moment, guests gathered round as The Cosmic Romantics performed a special magic show and sang Happy Birthday to IHC alongside Yo Gabba Gabba.
A branded Tommy B Photo Booth and custom IHC20 set gave guests an opportunity to memorialize the night and act as hosts of their very own show. Guests could discover a full gallery room with art installations showcasing 20 years of IHC history and a lively karaoke room to sing their hearts out.
The Virginian restaurant inside the venue provided guests with light bites and pizza while the bar served wine, beer and specialty cocktails including the Fucking Awesome Spicy Margarita and Comix Classic Old Fashioned.
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