Upon arrival, guests were immediately welcomed onto both the scene of Charlie’s accident, through artful set dressing and in-world details, and the Firestarter film at large with massive fire projections and a burning logo. DSI Agents in their combat gear and fire-protective suits are on the hunt for Charlie, or any clues to her whereabouts. They were examining the items throughout the night and were not afraid to interrogate and interact with guests; Charlie did her best to stay hidden.

Guests were able to pay homage to both the classic and current Firestarter poster with our statement LED photo booth that placed them in the flames, just like Charlie, blowing hair and all. Guests lined up all night long to participate and place themselves inside the iconic image. The Tommy B was the master behind the lens, providing printed takeaways and an instantly shareable digital copy.

Attendees also had the opportunity to recreate the iconic “Disaster Girl” meme, which features a no-fucks-given little girl watching a house burn. In one of the only official recreations of this image, guests went wild playing with the pose and creating memorable memes of their own.

The Tommy B team provided attendees a digital and printed photo of their take on the image, complete with a Firestarter overlay.