DURING THE STAR-STUDDED FAST-X TRAILER PREMIERE EVENT, IHC PRODUCED THREE ICONIC PHOTO MOMENTS THAT PLACED GUESTS IN THE HEART OF PIVOTAL FAST & FURIOUS FRANCHISE SCENES

At the end of each Fast film, the beloved family reunites in Dom's backyard, marking a moment of connection and celebration after their challenging adventures. IHC paid homage to this iconic scene, recreating the setting to allow fans the opportunity to immerse themselves in this gathering.

This interactive experience offered both photo and video elements, catering to the desires of Fast franchise fans. A thoughtfully designed practical set – complete with all the fixings for a delicious burger, Ruffles, and Coronas – was complemented by a green screen video booth. Fans created shareable videos on one side and captured memorable pictures with their friends on the other, providing a dynamic and engaging experience for all.

CONTINUOUS CARS

This video opp allowed fans to become a part of the just-revealed trailer themselves! IHC provided onsite event support and output delivery to all guests. Everyone at the event was clamoring for a chance to sit in the hot seat.

RELATED WORK

ALL WORK

view