The exterior came to life with custom scenic details, including an animated Marley door knocker, haunted shutters, a swinging chandelier, and a supernatural clock that triggered cinematic moments. A perched animated crow and swinging Scrooge & Marley storefront sign added more dynamic, story-driven moments.

Snowfall and sound design enhanced the Victorian winter, building suspense for key narrative moments. As night fell, the experience transformed into a supernatural spectacle with ghostly apparitions, low-hanging fog, flickering candlelight, and illuminated exterior ice bringing the haunted Victorian setting to life.

We developed a creator strategy built around affinity creators connected to Johnny Depp’s iconic characters, alongside general convention goers who could extend the story beyond the SDCC news cycle. 

In addition to creators, we strategically placed cosplayers with larger followings who were themselves Johnny Depp superfans, positioning them to be part of the surprise moment that ultimately went viral.