We brought creators to the studio where demos from Nebraska evolved into Springsteen’s album, Born in the U.S.A. The studio provided a Four-Track technical explanation, detailing how Nebraska was recorded. Pitchfork Founder, Ryan Schreiber, led a Q&A with Lucy Dacus, Matt Berninger, and Walt Martin. The group discussed Springsteen’s influence on their lives before recording songs onto a four-track. 

The session concluded with a surprise preview of three unreleased songs from the film’s soundtrack while our content team captured raw reactions. These moments became some of the highest-performing content in the film’s promotional campaign outside of official trailers.The experience highlighted the power of authentic curation, connecting legacy fans with millennial and Gen Z audiences.

We executed a social-first media strategy Track Star, a cultural documentarian whose platform centers on music, film, and legacy storytelling. Track Star attended the NYFF premiere, to fully absorb the film’s emotional tone and narrative. We collaborated with him to develop a storytelling approach focused on cultural impact rather than standard press coverage.

The Track Star Show filmed an episode with Jeremy Allen White and Scott Cooper, along with a suite of social-first companion content. Track Star led a conversation about the making of Nebraska, with interviews from White, Cooper, and Warren Zanes. He shared personal memories and archival footage from past interviews, highlighting Bruce’s enduring cultural influence.