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Darby and the Dead
Darby and the Dead
Darby and the Dead
20th Century Studios • Hulu

Homecoming Week Kick-Off Screening

1
Night Only
4.5
Hours Live
152
Influencer & VIP Guests
255
Social Posts
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IHC TRANSFORMED THE LOS ANGELES THEATRE CENTER INTO A HIGH SCHOOL AUDITORIUM FOR A SPIRITED PREMIERE SCREENING.

We kicked off the night with the film's cast, Director, and a curated list of IHC-invited VIPs on the electric red carpet! Attendees enjoyed pep rally-themed activities including a yearbook photo wall, a decked-out locker room concessions stand, and spirited performances by a cheer squad and drumline.

DJ Quinn Blake kept the vibes high all night long, while a medium provided readings for guests. Photographer and Y2K icon The Cobrasnake captured the fun party vibes of guests enjoying the scene, making for a festive evening that resulted in an abundance of social content to encourage fans to watch the film!

Decor

Transforming the theater into a high school dance was just the foundation. We layered in supernatural elements that tied seamlessly into the film throughout the guest experience. Ouija boards topped the high-top tables, and a graveyard of character tombstones surrounded the medium's reading station.

Decorated lockers and painted signs with chants like “If You Got It Haunt It” were placed as accents to the concessions table. For a final touch, a Darby and the Dead title logo neon sign took center stage as a part of the DJ booth, surrounded by groovy disco ball decor.

GUEST LIST & CREATORS

Disney tapped IHC to curate a guestlist of creators, models, and industry insiders to join the film's talent for this special evening. The film’s director Silas Howard was joined by the USC drumline and Cerrito’s cheerleaders for a lively introduction of the screening in the venue’s main auditorium.

The tunes were blasting as guests danced the night away under the neon lights, indulging in an overflowing buffet of treats and delicious horderves and spiked punch. Viral Tik Tok Sensation and psychic medium Phill Murray hosted private esoteric readings with individuals who were up for channeling messages from the other side.

PHOTO MOMENTS

We couldn’t let the high school charm stop at lockers and cheerleaders, as guests needed a special take away to remember the night! The first photo moment was a School Picture themed set up ala a classic Yearbook set up, taken against a vibrant laser backdrop. Guests got in on the fun for solo portraits, as well as a few group shots with friends.

A second photo moment was built in front of a Smiley’s Donut Shop banner, where guests joined the infamous donut for another instantly shareable picture. For an additional perk, we built a wall that displayed an array of editable dough flavored goodies that guests could grab from all night! A special attendant was placed near the set to ensure the donuts were never ending.

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