IHC transformed a central footprint at New York Comic Con into a fully immersive recreation of Camp Crystal Lake — a weathered cabin exterior giving way to richly detailed forest and shed interiors, brought to life by live theatrical performances and capped by a climactic scare moment inside Jason’s shed.

The result: a dual-purpose activation that doubled as a fully realized guest experience and a strategic content engine, giving press and creators a dedicated environment to capture the talent walkthrough and the experience’s signature scare moment alike. A virtual queue let fans reserve a spot, driving 15k+ sign-ups across the four-day run and sending hundreds of groups through the full experience.