Cruella

“I’m actually about to cry” - fan whose Tweet made it on the wall

TO CELEBRATE THE WORLD PREMIERE OF CRUELLA, WE CREATED A CUSTOMIZED GRAFFITI WALL MADE FROM FAN TWEETS TO PROVIDE A UNIQUE AND ON-THEME BACKDROP FOR DISNEY’S FIRST POST-PANDEMIC RED CARPET PREMIERE.

Using pre-approved tweets from fans across the globe, our artist partner, Camilla Lonis (Art Director, Studio One & OBEY Clothing), brought the disruptive excitement to life with Beggars Banquet-style doodles and scrawls on the life-size canvas.

Selected for her work and ethos that embody the counterculture and female-forged path of Cruella, Camilla utilized paint pens, spray paint and wheatpasting to achieve a textured result that emulated the designs and attitude from the film. Fans went wild seeing their tweets turn into art. Many happily shared screenshots of star Emma Stone posing in front of their tweets on the wall on social media.

MAKING THE RED CARPET

The art piece was designed over two weeks beginning as a Twitter contest for fans to enter. From there, given COVID protocols, Camilla painted the wall at an exterior location days before the event. Once ready, it was transported to the red carpet where it was finished and attached to the main walkway was a featured area.

Once the premiere opened, talent and influencers made their way down the press line using our graffiti wall as a backdrop for interviews and photos. The highlight for all the fans at home was seeing Cruella herself, Emma Stone, embracing their messages!

WITH SPECIAL GUESTS

Additionally, we invited a group of our favorite fashion influencers to attend the premiere screening where the wall was unveiled at the El Capitan Theater in Los Angeles. Attending guests included Viktoria Modesta, Yulia Shur, Ninocence and Graham Sydney who excitedly posted and shared images from the limited capacity red carpet.

“I’m actually about to cry” - fan whose Tweet made it on the wall

TO CELEBRATE THE WORLD PREMIERE OF CRUELLA, WE CREATED A CUSTOMIZED GRAFFITI WALL MADE FROM FAN TWEETS TO PROVIDE A UNIQUE AND ON-THEME BACKDROP FOR DISNEY’S FIRST POST-PANDEMIC RED CARPET PREMIERE.

MAKING THE RED CARPET

WITH SPECIAL GUESTS

fan & influencer social posts

ALL WORK

“I’m actually about to cry” - fan whose Tweet made it on the wall

TO CELEBRATE THE WORLD PREMIERE OF CRUELLA, WE CREATED A CUSTOMIZED GRAFFITI WALL MADE FROM FAN TWEETS TO PROVIDE A UNIQUE AND ON-THEME BACKDROP FOR DISNEY’S FIRST POST-PANDEMIC RED CARPET PREMIERE.

MAKING THE RED CARPET

WITH SPECIAL GUESTS

fan & influencer social posts

ALL WORK

Marvel Studios

MARVEL STUDIOS

MGM Amazon Studios

PEACOCK • BLUMHOUSE

Doodles

SPOTIFY • INTERSCOPE