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To amplify Disney’s World Premiere of their new film, they enlisted IHC to provide two interactive photo moments and high-flying basketball programming. We also supported with additional influencer guest outreach, resulting in a slam dunk of an evening!
We brought in the beloved Hoop Bus, hosted by National Champion Dunkers, including Elvin Rodriguez and Brandon “BodyBag” Moss. Guests were able to engage in quick games and rounds of shootouts, providing immersive entertainment ahead of the screening.




Two separate photo opps allowed fans to insert themselves in the middle of the hoop action. The first, executed with a ramp and a green screen, made it appear as if they were in-air, mid-dunk. The other provided a branded backboard and net for them to hang off of. Each provided a dynamic digital takeaway for all participants.


