Influencers, tastemakers, press and a select handful of lucky super fans were invited to attend an intimate evening on a decorated yacht, complete with specialty Bacardi cocktails, boozy popsicles and Cuban-inspired refreshments and Bacardi infused cocktails and popsicles, amplifying her partnership with the brand. 

Camila arrived to the surprise and delight of all, hosting a first listen of the record alongside new visuals, adding her own intimate details and notes of inspiration. The preview ended with a  celebratory C,XOXO cake and a live DJ to round out the evening; all left with exclusive merch takeaway bags.

To serve a wider fanbase and the general public, we transformed a 7-Eleven into a shoppable bodega of all things C,XOXO. Leaning into the dusk blue that was the inspiration to her album art, we completely rebranded the space with her signature logo, moody lighting and bold graphics. 

Exclusive merch, free slurpees, our self-designed zine and unique photo moments drew a line down the block that fans talked about all week long. Camila made a surprise appearance, waving to fans and capturing content inside of the store.