Our booths popped up in both NYC and on the red carpet in Los Angeles for one night only at special fan premieres. Hundreds of fans lined up for and select talent visited the booths including David Harbour, Clark Gregg, Kalen Allen, Yolanda Lynes, Rob Liefeld and more, stepping inside and posing for the camera.

Guests created iconic and striking images which doubled perfectly for those dressed up for the evening or as their favorite characters, stepping into the world of Marvel Studios.

The story behind the booths is a long one, dating back to 2019 when the concept was initially pitched. Originally conceptualized for the film premiere in 2020, the COVID pandemic had different ideas, delaying the release of the movie, and ultimately this activation, well over a year. The end result was a build that looked almost identical to the very first pitch.

The build itself was always a hit with the hourglass symbol presented as a daunting 9ft structure that fans could walk into. Reflective walls, intense, pulsating red lighting and a shiny floor created an environment that was truly unique and felt like being in the movie itself. Exterior branding added to the effect, doubling as a secondary photo opp for fans and talent.