Adults S2

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Adults S2

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"SUCH A FUN ACTIVATION STEPPING INTO THE WORLD OF ADULTS" - Pilarscratch

IHC WAS TAPPED BY FX Networks TO bring the world of Adults to a NYC bodega.

For one weekend in the Lower East Side, guests walked into the world of Adults via The Munchie Mart. Our bodega-inspired pop-up mirrored an episode arc straight from the show’s universe: you arrive, get pulled in, things get weird, you end up somewhere unexpected, and you leave with a story.

A private VIP party kicked off the weekend, with a table read featuring the cast and hosted by show creators Ben Kronengold and Rebecca Shaw and a DJ spinning tracks all night long, while consumer days followed featuring giveaways and surprise programming for fans.

THE BODEGA

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