We engaged diehard fans to recreate famous scenes from Adult Swim shows in order to win prize packs of increasing value, which simultaneously created fresh and interesting content for @adultswim to share and promote the fest daily to fans.

We engaged diehard fans to recreate famous scenes from Adult Swim shows in order to win prize packs of increasing value, creating fresh and interesting content for @adultswim to share while promoting the fest to fans. Each year, IHC produced custom boxes, helped curate the items, executed fulfillment, and assisted in curating the recipient list of relevant influencers, musicians, comedians and fans of the brand. We tapped folks within our larger music and comedic networks for impactful social coverage, reaching millions of fans each year.

Given the COVID-restrictions that forced the festival online, we created concepts that leaned into this unique opportunity to engage a global audience on a limited budget, unrestricted by a festival’s physical location. In addition to our usual promotions, we also expanded support in the followng ways: